THE PERSUASIVE COMMUNICATION IN THE SITUATION “ONE OF THE PARTICIPANTS POSSESSES THE RELIABLE KNOWLEGDE”
Keywords:
persuasive, communication, reliable knowledge, rational/irrational variants of persuasive communicationAbstract
The article is devoted to the problem of one type of persuasive communication – “one of the participants possesses the reliable knowledge”. The author analyzes abilities of participants in realization of communication aims, when one of the partners has knowledge and another hasn’t. The author analyzes the rational and irrational variants of this type of communication․
References
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