STRENGTHENING OF SOCIAL ADVERTISING ZONE IN THE RUSSIAN MEDIA

Authors

  • Irina Priorova ASPU

Keywords:

slogan, mental orientation, social theme, foreignness of advertising, anti-advertising, visualization of advertising, shocking images

Abstract

Russian social advertising reflects the main pain points of modern society, which depend on changing priorities. The dynamics of these changes shows how the social “inflation of feelings” is being revived and the scale of ethical values is being rebuilt. The processes of democratization, which have largely changed the social relations between members of society, are now moving into the stage of correction, when the type of humanization is updated in Russian society, which is reflected in social advertising.

References

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Published

2023-11-16

Issue

Vol. 1 No. 116 (2023): Russian language in Armenia

Section

Articles

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