CREOLIZATION OF THE TEXT: POLYCODE, ELEMENTS AND CLASSIFICATIONS
Keywords:
creolized text, polycode, verbal and non-verbal elements, text classification, hypercode, visual communication, recipient engagement, advertising, media discourseAbstract
The article discusses the concept of a creolized text, its features, elements and classifications. The article analyzes the verbal and non-verbal semiotic components of the text, their interrelation and polycode, as well as the principles of creating a creolized text while maintaining informativeness. Special attention is paid to modern classifications: by the degree of creolization, by the role of images in transmitting information, by the presence of hypercodes and by the level of recipient involvement. The material may be useful for philologists, researchers of media discourse, specialists in the field of advertising and visual communication.
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