INTERCULTURAL COMMUNICATION IN THE PERSPECTIVE OF STEREOTYPES

Abstract

The peculiarities of the national character are reflected in the system of social stereotypes of the bearers of any culture. Hence the interest directly in stereotypes and stereotyping. These serious problems require a competent approach and adequate solutions. Stereotypes lead to some distortion of reality and the inclusion of a kind of "autopilot" in the communication process, which assumes a rigid perception scheme and significantly complicates or even completely excludes feedback from communication partners. The consequence of this, as a rule, is that the actual behavior of partners, as well as their intentions, remain unnoticed or misunderstood. This affects the course of communication and can become a source of conflict. Therefore, the problem of building adequate behavior taking into account existing stereotypes is always relevant.